Solvent for ingredients that do not like to dissolve in oils but rather in water. the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

mild surfactant/cleansing, foaming, emulsifying. Dermatologically suitable for use as a basic surfactant in gentle cleansing preparations

A 100% vegetable origin, biodegradable, mild cleansing agent that gives moderate to high amount of foam. It's happy to work together with other surfactants (in general, that helps to create milder formulas).

relatively mild surfactant that lifts dirt and oil from the skin and hair and it comes from coconut oil. It’s highly biodegradable.

Exactly as it sounds: a scented component in a cosmetic product, so that the end product also smells nice. Fragrance in the US and perfume in the European Union is a generic name in the ingredients list, consisting of an average of 30-50 chemicals (but can have up to 200 components). Natural perfume is as allergenic as synthetic, if not worse. Therefore, if your skin is very sensitive, it is worth paying attention, because perfume is one of the causes of contact allergy to cosmetic products.

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

Glyceryl Oleate works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions.

viscosity controlling. That is the official function name for thickeners. These are ingredients that help to thicken up products so that they form a nice gel, serum or moisturizer like texture.

Glycerin is a humectant, a type of moisturizing agent that pulls water into the outer layer of your skin from deeper levels of your skin. Glycerin is totally natural ingredient that is also in the outermost layer of our skin (called stratum corneum - SC) and helps to maintain the healthy state of our skin.

Guar hydroxypropyltrimonium chloride is used as an anti-static agent, film forming and hair or skin conditioner; it also increases viscosity. Guar hydroxypropyltrimonium chloride is an alternative to harsh silicones. Conditioning agent.

Citric acid is used in small amounts to adjust the pH of the product or as an exfoliant, which, like other AHA acids, helps to gently remove dead skin cells from the skin and make the skin smoother and fresher. According to a comparative study, citric acid has less magical skin-healing properties than glycolic or lactic acid. Citric acid is therefore used in small amounts as an excipient to adjust the pH of the product.

Caprylyl glycol is used as a humectant and conditioning agent. It also increases the antimicrobial activity of other preservatives thereby increasing the shelf life of a product.

Sunflower seed extract, the most used oil in the cosmetic industry, an emollient ingredient that makes hair and skin soft, smooth and beautiful

Ethylhexylglycerin is a multifunctional cosmetic ingredient used as a humectant, emollient, and to boost the anti-microbial efficacy of other ingredients, including preservatives, to protect products from spoilage.

moisturizing component, antistatic, hair and skin care, soy protein hydrolyzate obtained by acid, alkaline or enzymatic hydrolysis of soy, mainly composed of amino acids, peptides and proteins

UV-filter. Ethylhexyl methoxycinnamate is a sunscreen agent used to protect skin and hair primarily from the sun’s UVB rays.

It's the seed extract of a plant called amaranth or love-lies-bleeding. It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.

UV-filter. Diethylamino Hydroxybenzoyl Hexyl Benzoate is a chemical sunscreen agent that's designed for high UVA protection. It gives sun protection in the whole UVA range.

emollient, skin conditioning, surfactant

The extract of common locust bean seeds has a skin and hair care effect, the complex of peptides and amino acids repairs weakened and damaged hair.

A corn-derived, white to yellowish, floury powder that works as a handy helper ingredient to create nice feeling emulsions. It gives a generally pleasant skin feel, has some mattifying effect (though rice starch is better at that), it reduces greasiness and tackiness and helps the formula to spread easily without whitening or shininess.

viscosity controlling. That is the official function name for thickeners. These are ingredients that help to thicken up products so that they form a nice gel, serum or moisturizer like texture.

It's one of those things that help cosmetics not to go wrong too soon, aka a preservative. It works against mold and yeast.

ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.

A green algae extract rich in carbohydrates, proteins and lipids, with protective properties for skin and hair

bladderwrack extract, which is a rich source of calcium, magnesium, mineral salts, carotenoids, C and B vitamins

an extract of red algae that grows only 2mm per year, which contains significant amounts of mineral salts, calcium, magnesium and iron, the extract has skin and hair care properties

an extract of the red algae (nori). This seaweed contains the highest levels of protein and amino acids. It has a high concentration of mycosporin-type amino acids, due to its great exposure to the sun's rays. Improves the structure of the hair, considerably increasing the elasticity and resistance of hair fibers. It also provides protection against external aggressions, dehydration and frizz.

Extends the growth phase of the hair and thus the life of the hair. Copper Peptide keeps the hair longer in the growing phase, in which hair grows, before going into the transition phase, where hair growth stops. Copper peptide has a special property that can stimulate the breakdown of unhealthy, excess collagen in scar tissue and can help stimulate normal collagen production. Less bad and more good collagen results in smoother and more beautiful skin. In addition, copper peptide also supports the synthesis of elastin in the skin, has an antioxidant effect, and improves skin elasticity. Copper peptides increase the size of hair follicles, but do not convert hair follicles that produce fine, almost invisible hairs on the body (which make up 98% of body hair) into terminal follicles (2% of body hair) that produce thick, long hair. Therefore, there is no need to fear the intensification of body hair growth when using a shampoo with copper peptide content.

antioxidant, soothing, antimicrobial/antibacterial. The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties.

Polyquaternium 7 is a very good detangler and provides slip for easier wet-combing. In addition, it will add softness and shine to dry hair.

a common fragrance, found in rosemary, eucalyptus, lavender, lemongrass, peppermint, and is a major component of citrus peel oil. When exposed to air, limonene oxidizes and can cause allergic contact dermatitis. Sensitive skin should be careful

A common fragrance. It is found in both plants and cosmetics. It is part of 200 natural oils, including lavender, ylang-ylang, bergamot, jasmine, geranium, and is found in 90-95% of prestige perfumes on the market. Linalool oxidizes when exposed to air and becomes allergenic. Therefore, a product containing linalool that has been open for several months is more likely to be allergenic than fresh. Sensitive skin should be careful.