Solvent for ingredients that do not like to dissolve in oils but rather in water. the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

Sodium Cocoyl Isethionate is a cleansing agent that's claimed to be so gentle on the skin that it hardly impacts the skin barrier. It also gives a rich, creamy foam, it's based on vegetable fatty acids and is readily biodegradable.

A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.

relatively mild surfactant that lifts dirt and oil from the skin and hair and it comes from coconut oil. It’s highly biodegradable.

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

Glyceryl Oleate works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions.

Glycerin is a humectant, a type of moisturizing agent that pulls water into the outer layer of your skin from deeper levels of your skin. Glycerin is totally natural ingredient that is also in the outermost layer of our skin (called stratum corneum - SC) and helps to maintain the healthy state of our skin.

A green algae extract rich in carbohydrates, proteins and lipids, with protective properties for skin and hair

bladderwrack extract, which is a rich source of calcium, magnesium, mineral salts, carotenoids, C and B vitamins

an extract of red algae that grows only 2mm per year, which contains significant amounts of mineral salts, calcium, magnesium and iron, the extract has skin and hair care properties

an extract of the red algae (nori). This seaweed contains the highest levels of protein and amino acids. It has a high concentration of mycosporin-type amino acids, due to its great exposure to the sun's rays. Improves the structure of the hair, considerably increasing the elasticity and resistance of hair fibers. It also provides protection against external aggressions, dehydration and frizz.

Exactly as it sounds: a scented component in a cosmetic product, so that the end product also smells nice. Fragrance in the US and perfume in the European Union is a generic name in the ingredients list, consisting of an average of 30-50 chemicals (but can have up to 200 components). Natural perfume is as allergenic as synthetic, if not worse. Therefore, if your skin is very sensitive, it is worth paying attention, because perfume is one of the causes of contact allergy to cosmetic products.

Caprylyl glycol is used as a humectant and conditioning agent. It also increases the antimicrobial activity of other preservatives thereby increasing the shelf life of a product.

Guar hydroxypropyltrimonium chloride is used as an anti-static agent, film forming and hair or skin conditioner; it also increases viscosity. Guar hydroxypropyltrimonium chloride is an alternative to harsh silicones. Conditioning agent.

Ethylhexylglycerin is a multifunctional cosmetic ingredient used as a humectant, emollient, and to boost the anti-microbial efficacy of other ingredients, including preservatives, to protect products from spoilage.

Citric acid is used in small amounts to adjust the pH of the product or as an exfoliant, which, like other AHA acids, helps to gently remove dead skin cells from the skin and make the skin smoother and fresher. According to a comparative study, citric acid has less magical skin-healing properties than glycolic or lactic acid. Citric acid is therefore used in small amounts as an excipient to adjust the pH of the product.

buffering, denaturant. The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.

It's one of those things that help cosmetics not to go wrong too soon, aka a preservative. It works against mold and yeast.

ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.